In a slow market, it's hard to make an excuse to lose a tiny amount of money. Because of this, I will show you some tricks that I tried implementing in my organization. I have been doing this for a few years now and I am positive it fits your budget.
You need to keep your videos of less than 10 minutes and you can submit as many videos to YouTube as you want. You don't necessarily have to go to a motion graphic studio for a video that is private. Only if it is a video video production they'll help process the perfect video for your organization. Be certain that the quality is good when creating a YouTube video. Speak directly into the camera or use raised voices. You do not need to shout, but instead project your voice so that people may hear and understand what you are saying.
Write your script with a friendly tone by omitting. Keep your content informative, yet engaging. Try injecting a bit of humor into the script, so it's not stoic and friendly, warm and stodgy. You want your audiences to have the ability to relate easily to your content, so they feel engaged and motivated to act in your closing call to action, whether it be to subscribe to your newsletter, to watch the next video in the show, to contact you for more information, or to complete a questionnaire or form.
There is comfort with being in a crowd. Have a look at this picture I took on Sanibel Island recently. It illustrates my point perfectly. Birds of a feather flock together. If you are a trial lawyer, you feel at home in the attorneys lounge in the courthouse. You're surrounded by attorneys and professionals who handle similar cases. When you visit CLE seminars, you usually pick topics on trial practice and jury decision and discovery. Most of those lawyers at those seminars are just like you.
Many people today are seeing a reduction in their disposable incomes - the very opposite to what they my link had come to expect. We have been conditioned to anticipate an ever increasing stream of he said wealth throughout our working lives. Because we expect to earn more money tomorrow, we borrow today to buy the things the advertisers tells us will make us happy - feel prosperous. But it is a lie. The "happiness" experienced by acquiring new possessions is useful source usually very short lived. And being in debt often weighs us down with anxiety. When the inevitable economic downturn comes debt begins to feel like a millstone event video production around our necks.
The budget that is business was once over half a million. Advertising became less expensive, as technology progressed. The truth is, one legal customer may be worth 20 million or more. So shooting a professional denver video production (make sure to go professional and not amateur) has an incredible amount of value for the price.
LBE: Stocks are down, unemployment is up, confidence is down and in general the prognosis is bleak. What are your ideas, from a company standpoint on at least getting people through the doors/butts in the seats or fixing it?
If you do not have the cash to do this, then you need to go the normal route. For starters, write a press release. Make sure it's a damn good one. If you can't write it yourself, get. As possible send out the release to as many websites. In addition to this, you'll probably want to collect as many friends as you can, tell them about your job and have them go to related forums spreading the word about it.